When the first lady, Melania Trump, on an unannounced humanitarian visit to a children’s shelter in Texas, strode onto her airplane in an olive green army jacket with those words scrawled in white graffiti on the back, it sent the watching world into what might be called, with some understatement, a meltdown. “Insensitive,” “heartless” and “unthinking” were some of the words hurled through the digisphere about the choice. “It’s a jacket,” her communications director, Stephanie Grisham, said in a statement to reporters. “There was no hidden message.”

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